July 2006 | Hightower Lowdown
Cocktails for Dickheads
By Jim Hightower
Time to take another peek into “Lifestyles of the Rich ... and Cranky.”
Most of us rubes and common riffraff simply have no idea how difficult it is to be rich. The demands are crushing, because one is always expected to live up to... well, expectations. Take the simple act of ordering a drink in a bar. You and I would take a stool and say, “gimme a beer,” or on special occasions, “I feel like a nice Chardonnay tonight.” If you’re Mr. Rich E. Rich, however, you must show more discernment, refinement, savoir faire, and—how shall I put it?—wealth. Yeah, that’s it: wealth.
Luckily, the Reserve Club, a trendy spot in downtown Chicago, has come up with just the libation made-to-order for the hoity-toity set: the Ruby Red. This is no grapefruit concoction, as you and I might assume, but a delightful blend of Grey Goose vodka, Hypnotiq cognac, pomegranate liqueur, a splash of Dom Perignon champagne—and, to top it off, a one-carat, grade A ruby. Yes, a real gem of a cocktail.
You can enjoy a Ruby Red martini for only $950. Per glass.
The club manager who invented the Ruby Red says he was trying to come up with something for the elite clientele that would be more memorable than merely opening yet another bottle of expensive champagne. “We wanted to use pomegranate because it’s hitting a popular trend with the antioxidants,” he twittered. “Dom Perignon champagne added a certain je ne sais quoi, while using the Grey Goose vodka brought a smooth and silky kick.” And, of course, the ruby brought the “wow” factor into play—as well as considerably upping the price.
So far, he’s sold three Ruby Reds, including one to a 20-something big-spender who was out to impress a first date.
The club also offers a Ruby-less Ruby Red for only $120—but that would be so... well, so common. As of yet, not one of those has sold.
©2006 Jim Hightower and Associates. Visit jimhightower.com.
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