November 2007 | From the Publisher
Conscious Choices
Most Conscious Choice readers do not know me. My name is in the masthead every month, but who reads those? I am one of the myriad people behind the scenes who make the magazine happen. This month, I felt the need to speak up about something.
It is a confession, really. I am having a tawdry love affair. I know where it is going to lead; I just cannot help myself. The object of my passion hits all of my buttons — sweet and smooth, lusciously formed, buttery soft and plump where it counts most. A few days without an encounter, and I am a real bear.
I confess: My obsession is an organic bakery.
It may seem amusing; however there is a real point here. I am practicing an irresponsible behavior. No, I am not overweight (yet?). I don’t think I have an eating disorder. But, just because it is organic does not mean it is good for me. For weeks before my annual physical, I go fiber crazy. Cleansing teas and increased cardio exercises are de rigueur. Then, when I barely pass the LDL/HDL exam, I go right back to my passionate encounters with fair trade organic chocolate brownies.
My behavior is called a choice. It is a conscious choice to behave the way I do. I bet most of the readers of this publication would say one of the things they like most about our magazine is we promote conscious choices; we offer a range of alternatives both in our editorial and via our advertiser base. We have responsible editors who choose and create compelling stories. Our advertisers choose our publication to spend their dollars based on our conscious consumer audience.
Does it mean we endorse all of our advertisers? No. In most cases, we attract advertisers that are in line with our values, but since we are not in the business of censorship, we recognize that there will always be gray areas. It is all about free will, free press — the right to choose. It is also about making information free to the public. Our clients pay our overhead costs and make our publications free for our readers. How would it impact the choices of our hard copy readers — over 400,000 of them — if we censored advertisers based on our definition of right and wrong? How would you feel if someone was making your choices for you?
Having said that, I still cringe at the local grocery when I see an overweight mom with her overweight kids buying GMO-laden toaster pastries and sugary pop. There have been times I wanted to snatch something out of the basket of a fellow shopper. Who am I, though? Let he who has not sinned cast the first stone. I think someone famous said that. He might have even had an organic brownie in his mouth at the time.
Please go to cemagazines.com/survey and take our reader survey. It will be available from November 1 to 30. Tell us who you are and what you think so we can continue bringing you a quality publication every month. And, thank you for your continued support of our advertisers. They are responsible for bringing you choices.
— Richard McGinnis
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