November 2007 | To The Editor
Puff, Puff, Pass
Last month we received an influx of heartfelt and impassioned letters regarding the insert ad for a brand of natural cigarettes. Responses ranged from shock, to horror to general bewilderment:
“I enjoy your magazine thoroughly,” wrote a reader in Bellvue, WA. “In the recent issue I was horrified to find a big, fat card-stock insert glued into the spine advertising cigarettes of all things — alongside ads for yoga studios and naturopaths. What’s next? Ads from Big Pharma?” An anonymous emailer in Chicago wrote, “I don’t expect to open a magazine supposedly dedicated to spiritual and physical health and be hit over the head with an ad for one of the most deadly substances known to the human race. I can’t believe you would do this,” while in LA, Herb Tums waxed poetic: “Ah, yes, the joy of an ‘organic’ death. I wish you more integrity in the future.” Via email, Steve Dunmore opined, “Your image as an alternative spiritual and sometimes political publication has been shattered in one moment of bad judgment.” Ouch. “I’m not going to unsubscribe … yet,” threatened “Disappointed” via email. “I’ll wait and see if there is an apology in the next issue.”
Well, “Disappointed” and brethren, thank you for raising your voices to defend the Conscious Choice you know and love. We hear you loud and clear — no more cigarette ads, natural or otherwise, in Conscious Choice.
And Then the Smoky Clouds Parted
My name is Liz Tucker and I am a resident of Dallas, Texas. Your September issue called to me amongst the vast array of holistic and wellness publications that were on display at a conference I recently attended. I absolutely devoured the magazine from cover to cover on the plane back to Dallas. I found each and every article to be poignant, significant, inspirational and exceptionally written.
— Liz Tucker, Dallas
Daily Actions Do Impact Our World
I recently moved to Chicago and picked up a copy of Conscious Choice in a health food store my first week in the city. I find your publication both informative and inspiring, and your articles showcasing restaurants have led me to explore places such as Karyn’s on Halsted and Uncommon Ground on Clark Street. As a health conscious foodie, I am always seeking restaurants that are aware of food’s impact on my body on a local and global level.
But love for good food aside, your magazine reminds me that my daily actions impact our world on a local and global level.
Thank you for guiding me to both environmentally-friendly food and actions!
— Morgan Ellis, via Internet
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