August 2008 | Healthy Living

Open Up and Say Spa

“Integrative” dentistry aims to turn your frown upside down

By Amelia Glynn

For many of us, a trip to the dentist usually spells dread — in grape fluoride flavor. But time in the chair beneath the paper bib could be changing for the better. More and more dentists are incorporating spa-like practices to help make the usual rinse, spit (and sometimes drill) routine more relaxing — or, dare we say it — even enjoyable.

This new trend of integrative dentistry combines traditional and alternative medical treatments in an environment that’s more like a spa (complete with meditative music) than a sterile medical office. Some even offer special pampering services like reflexology and sock booties so that clients can truly kick back during their visit. These so-dubbed eco-dentists are also committed to pampering the planet through the use of digital X-rays (which emit 75–90 percent less radiation and eliminate the need for toxic processing chemicals) and reusable cloth bibs in place of disposable paper.

Berkeley’s “Transcendentist” is leading this trend. “We consider the mouth the gateway to a person’s total well-being,” says Ina Pockrass, Transcendentist’s CEO and wife of eco-dentist Fred Pockrass. The Pockrasses work with a certified naturopath onsite one day a week to assist with detoxification issues that arise during mercury amalgam removal. In July, the company launched ecodentristry.org, a comprehensive eco-dentistry membership association. The goal of the new site is to empower consumers by providing a searchable nationwide database of eco-dentists, a list of potential interview questions and ideas for consumers who want to help their current dentist go green.

Rosie, a Transcendentist patient, says she was sold on the eco-dentist idea when she learned staff gave foot massages to anyone with an appointment longer than an hour. “The staff always makes me feel extra comfortable: a blanket to stay cozy, a pillow so my neck doesn’t get sore from turning to the side and color therapy glasses,” she says.